Hi! I'm Ali, and welcome to my blog!

I'm an animal-loving, sun-worshipping photographer who specilaizes in FRESH photography for ACTIVE pet parents! I strive to help pet parents like YOU look good, feel good, and do good. To learn more about me, my services, products, and how I can help you, please visit my website at alipeterson.com.

Here, you'll find my most recent adventures in pet photography, including but not limited to: photo sessions with families and pet businesses, custom product information, helpful How-To articles, special event highlights, model calls, contests, and other useful resources to help educate and entertain you.

Aug 31, 2017
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Carlsbad Pet & Feed, Carlsbad Pet Photographer, Ail Peterson Photography

Have you ever walked into a pet supply store and immediately feel like you’re their #1 customer? Like you’ve known the owner for years and they’d do anything to ensure you and your pets are happy, healthy, and treated with care? Unfortunately, many customers don’t get that feeling. Sure, the staff might greet you when you walk in, then oh and awe over your pet who’s happy to be out on an adventure with you. But do they ask you what your specific needs are? Do they actually listen to what you’re saying and give meaningful advice as to how to solve your problem? Do they genuinely care about your pet’s well-being? If not, then you should pay a visit to the lovely folks over at Carlsbad Pet & Feed.

Carlsbad Pet & Feed, Carlsbad Pet Photographer, Ail Peterson PhotographyHaving purchased what used to be Carlsbad Feed Store in September 2016, owner and pet lover, Karen Moore, sought out to build a pet supply company that is centered around her customers. By listening to customers’ needs, educating them on products, and offering the most fair prices possible, Carlsbad Pet & Feed has grown to be (and continuously strives to maintain their reputation as) your friendly neighborhood store. With the help of her fiancé, Greg, and son, Steven, they’ve got customer satisfaction down to a science (although, I feel it comes naturally to them as well because they’re just really nice people).

The current line-up of products is a compilation of the highest quality food, treats, toys, and other necessities that were purposely sought out because of customer needs. If a customer comes in asking for a specific type of food, you can bet they will do their best to add it their inventory. Or, in the case where you might be looking for something they don’t carry, and they know of something better suited for you, they’ll educate you on why you should make the switch. With products for all kinds of pets, including dogs, cats, birds, rabbits, fish, ducks, guinea pigs, and more, you’re sure to find exactly what you need for your entire furry family (and the wildlife you so happily support).

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When you become a customer of Carlsbad Pet & Feed, you won’t need to go anywhere else for your pet needs. They’re always looking for ways to ensure their customers are 100% satisfied, whether it’s adding a specific item to their inventory, matching a price you found elsewhere, or through their loyalty program. If you’re like most pet parents and you find yourself consistently buying the same kind of food, they offer a way for you to score an entire bag for FREE! All you have to do is collect the UPC codes from the bags, and once you have 12, turn them in and receive your free bag. So easy and so awesome!

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In celebration of their 1 year anniversary, Carlsbad Pet & Feed is hosting a HUGE Anniversary Sale on September 15, 2017. Customers will be able to take advantage of substantial savings on nearly ALL of their products. Bags of high quality dog food, like Taste of the Wild, Natural Balance, and Honest Kitchen, will be marked down by up to $15! If your dog prefers wet food, you can save $1 off a can or $12 of a case of Merrick in any flavor. Now, that’s something that’ll have your dog licking their chops! All collars, leashes, crates, and shampoos will be 20% off. And, if you buy a bag of Primal freeze-dried dog food, you get a 16oz goat’s milk for FREE!

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As if the savings weren’t enough of a reason to visit, there will also be a variety of vendors to chat with and score free samples from. Mastiff food truck will be on site serving up some delicious sausages…mmm, perfect for a September afternoon. They’ll also be having an hourly raffle to win awesome prizes, like gift baskets with hug savings from the vendors, gift certificates to Carlsbad Pet & Feed, and so much more! In order to score a raffle ticket, all you have to do is spend $25 in the store. And for every $25 you spend, you get another ticket. How great is that?! Lastly, to ensure no customer leaves empty-handed, they’re sending you home with a free goodie bag (while supplies last, of course).

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If you can’t make it to the anniversary sale, I’m sorry, because you’ll really be missing out. But, I highly recommend popping in to say hello, meet the family, and buy some great stuff for you pets. Once you’ve been to Carlsbad Pet & Feed, you won’t want to shop anywhere else.

7040 Avenida Encinas, Ste 108B
Carlsbad, CA 92011
760-929-0168
Mon – Fri 
Saturday 
Sunday 
Jul 13, 2017
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Big Dog Plaid was founded in January 2017 with one goal: to create high-quality bandanas and collars that fit and flatter big breed dogs. I had the pleasure of meeting the owner, Alyssa, at the San Diego Pet Expo back in January 2017. Funny enough as it is, she actually won the contest I was throwing for a free mini session! During our pet family photo shoot with her oversized lap dog, Georgie, and her now fiancé, Mike, she had mentioned that she was starting a company that offered luxury bandanas and collars for extra large dogs. Eager to help her launch her business and establish herself as a professional, I offered to do a commercial pet photography session.

Our goal for the session was to get a variety of models, products, and images so that Alyssa could use them in her marketing and branding over a substantial length of time. So, I tapped into my model database and she reached out to her brand ambassadors, and we ended up doing 4 photo shoots at 2 locations with 9 dogs, 10 people, and a vast collection of bandanas and collars.

First stop…Ocean Beach Dog Beach. This is one of my favorite dog beaches to shoot at because it offers so much variety for composition and background elements, as well as space to get away from the crowds if desired. The morning shoot starred 2 Bernese Mountain Dogs who were nothing but total hams the entire time. Hudson and Riggins are no stranger to being in front of the camera. Check out their Instagram feed and you’ll see what I mean. It’s no wonder they are some of Big Dog Plaid‘s best brand ambassadors…they absolutely loved showing off their new bandanas!

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The next shoot was that same day, later in the afternoon – I love me some late afternoon light. Alyssa really wanted to portray how BIG these dogs are who wear her products, so we called in a teeny weeny Jack Russell Terrier named Odie to help visually demonstrate the size of the Big Dog model, a Golden Retriever named Indiana. These 2 had no problem becoming friends right off the bat. And they both had natural talents when modeling for the camera. Odie may be small, but she has a big smile! And Indiana was just the friendliest dude to work with. They both were cracking me up the entire time.

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The 3rd photo shoot was big and beautiful. We gathered 3 dogs and their parents for a lovely morning at Balboa Park – one of my favorite places to shoot. The goal here was to get a nice BIG group shot to show the diversity of breeds that Alyssa’s clients are. Mission accomplished (and I didn’t even have to swap heads in Photoshop!)

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Epply was the only male, a white mutt (believed to be Husky/Great Pyrenees/German Shepherd Mix). Whatever breed he is, I can tell you that his personality was awesome. Not only did he love all the attention, but his smile just kept getting bigger and bigger the more we photographed him. And that tongue…Haha!

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The other white dog in the mix was Sobe, a beautiful Alaskan Malamute.  She also had a smile any pet parent would love and boy did she look good in that “Blue Ivy League” bandana. Watch out ladies…I think I found America’s Next Top Dog Model!

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And rounding out the bunch was sweet, little Tillie. Boy, did I have a soft spot for her! This gorgeous blue PitBull/Lab mix looks like she could my dog’s daughter! Her resemblance to my girl, Skyy, is uncanny. Not to mention, her disposition and general demeanor was as sweet as they come.

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Our last shoot for this epic adventure was with 2 very active and involved Anatolian Shepherds. Misty and Rosin were so intriguing to me because they were such gentle giants but they took their job as protectors quite seriously. They didn’t have a problem with me or my camera, but trying to get them to separate from their owner was no easy task. You can’t blame a dog for being that way when their owner does anything and everything to provide the best lives for them. As far as their modeling abilities go, they wore those bandanas with pride!

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All of these photo shoots were an absolute blast! If you own a large dog and you’re looking for a bandana or collar for them, head on over to BigDogPlaid.com and check out their stuff! They’re located right here in San Diego, and they’re constantly adding to their inventory.

Do you own a pet business? Are you looking to freshen up your marketing or want to launch your shop with legit, professional photos of your products? Call or email me at 760-401-7566 or ali@alipeterson.com. I’d love to collaborate with you and help grow your business!